I have experience across branding, campaigns, and digital design, having worked in both agency and in-house teams. Most of my work sits somewhere between ideas and execution — shaping the creative direction of a project while still being heavily involved in the craft and detail of the final outcome.

Over the years, I’ve worked on everything from global rebrands for TLC Worldwide to developing visual identities and brand systems for companies like The Key and J. Murphy & Sons.

Alongside the design work itself, I’ve always enjoyed helping creative teams work more effectively — mentoring designers, improving briefing processes, and building workflows that make the day-to-day creative side run more smoothly. I like finding the balance between strong creative ideas and practical ways of bringing them to life.