I'm Joel — a senior graphic and digital designer

Focusing on delivering clarity through high-quality design. With extensive experience in both agency and in-house environments, I manage the full creative lifecycle—taking projects from initial concept through to final production and artwork.

My experience spans across many sectors, whether I’m leading global rebrands for TLC Worldwide or implementing new visual identities and guidelines for industry leaders like The Key and J. Murphy & Sons. For me, it is as much about leadership as it is about execution. I have a strong background in mentoring designers and creating the systems—such as new briefing processes and managed workflows—that help creative teams work more efficiently.